Vishwam Parsa

I’m a Lead Digital Analytics Engineer and Adobe Certified Master (Analytics Architect) with over 12 years of experience owning Adobe Analytics and Adobe Launch implementations. I work across banking, financial services and retail, connecting tracking strategy and implementation quality with data that product, marketing and analytics teams can trust.

My work spans Adobe Web SDK, Customer Journey Analytics, Tealium iQ, Tealium CDP and GA4. I write tracking specifications and tagging plans, audit data layers, and establish measurement governance and QA standards. I also integrate consent management into tag flows and design measurement for experiments, feature launches and CRO programmes.

I build self-serve dashboards and reusable datasets to help teams make faster decisions. Alongside client work, I develop browser tools for tag auditing and storage inspection.